What is Skillate?

In simple words, Skillate is an AI-based end-to-end recruitment solution that helps companies and agencies alike to manage the entire hiring process and in turn, hire the best candidates.

Project Background

TLDR; A careers page could make or break the first impression of that company on a potential candidate

To hire the best talent, employer branding is something that can play a major role. This involves ensuring a great company culture, work-life balance, and making sure the employees feel valued.

It’s just not enough that a company does these things, it’s also important to show it off. Every candidate goes through the company website - especially the careers page - at least once when they see a suitable job on say, Linkedin or any other portal. Even more so when they might be coming through the careers page when applying for a position at a company.

A good careers page subconsciously lays a foundation of trust in the mind of a person - even if they could not find a role, they most likely will try to make sure to revisit later to check if they have any suitable open positions.

Role of Skillate

As an end-to-end solution, Skillate had to account for the experience a candidate has on our clients’ careers page as well. Although Skillate had a very basic solution for meeting this requirement, there were a lot of touchpoints that it had missed and needless to say a lot of room for improvement. So, this was a major feature enhancement and this is how I went about it.

Research! Research! Research!

I started by going to careers pages of companies and checking out how they had built them.

1. A lot of companies had an in-house design+marketing team. So they built it.
2. An equal number of organizations - even some major ones - had a careers page or more like a job listing page that was offered by a recruitment solution software.
3. A majority of companies, if not all are using recruitment software for their hiring needs.

This showed me that a candidate’s journey could be divided into 3 parts

A careers page/landing page → A job description page → Application form

Skillate had clients that fell in all of the above-mentioned categories. I decided to solve for the clients that fell in ‘Company C’ type and the rest would follow.